Snow-covered Carpathian ridges in the pink light of sunset.

Made in Europe

European footwear gets back on its feet.

Via Ursæ is preparing a range of affordable, European-made soles for craftspeople and small footwear brands across Europe.

Our target Under €3 per pair of soles

Offer in development Explore our approach

The first step

Make an essential component affordable again.

01

European manufacturing

A clear, traceable origin stated for every product, from the manufacturer to the workshop.

02

European distribution

An offer designed to cross European borders simply, with clear product choices and direct support.

03

Price from the start

European origin should not confine footwear to luxury ranges. Affordability guides how we build the offer.

Today

Made in Europe, by European manufacturers, for European workshops.

Before holding stock or publishing a catalogue, we want to understand how soles are used, the volumes and constraints involved, and the price points at which the offer remains viable.

  1. 01

    Listen to the needs of craftspeople and brands across Europe.

  2. 02

    Select and test the most relevant products.

  3. 03

    Build a simple, predictable distribution model.

Our vision

A first building block,
not a new limit.

Making in Europe only makes sense if European craftspeople can produce — and their customers can buy — without turning every pair of shoes into a luxury product.

At Via Ursæ, affordability is not an afterthought. From the outset, it guides our choice of components, partners and distribution model.

Let’s build the offer together

Looking for soles made in Europe at an affordable price?

Tell us about the shapes, materials, sizes, quantities and target prices that fit your designs.

Tell us what you need